The application of 3rd party certification programme in Malaysia

In today's world, electronic commerce is a fast growing industry. Businessmen are transferring their businesses onto the Web in order to increase the sales of their goods and services beyond their geographical area. This helps them to use better options for selling and buying. They also have the option to sell their products directly without the help of distributors or middlemen.

Building trust in e-commerce is essential for any online retailer. If you've launched an ecommerce site but your e-business isn't doing as well as you hoped, it could be that prospective customers simply don't trust you.

When it comes time to enter personal information or complete a business transaction on the Internet, most people hesitate, and understandably so. They've read about credit card fraud, identity theft, spoofing, hacking, phishing and other abuses. It should come as no surprise that many e-shoppers are still concerned about security and privacy issues. As such, you've got to convince them that you are trustworthy in three specific areas: security, privacy and reliability.

When you are shopping on a website, how do you know that the website isn't set up by somebody posing as the e-merchant? How do you know that the data you enter will be protected as it flies across the Internet?

The de facto mechanism for ensuring e-commerce security is the digital certificate.

In fact, the sole goal of digital certificates is to make sure online shoppers feel secure, by authenticating the legitimacy of the certificate owner and by protecting your sensitive data.
Digital certificates are issued by a third-party certificate authority. The certificate authority will only issue a digital certificate after they have thoroughly checked out a company.

Once you get a digital certificate, you can post a logo on your website. Presumably, customers who see a digital certificate logo prominently displayed on your site will trust you considerably more than if you didn't have the digital certificate. They know that you've gone through a vetting process and that the personal data they submit to your site will be encrypted.

Digicert Sdn Bhd is the first certification authority in Malaysia licensed to issue digital signature and digital certificate. DIGICERT is a smart partnership between POS Malaysia Berhad and MIMOS Berhad. They are the leading Certification Authority (CA) in Malaysia providing trust solutions fore-businesses. It provides a safe environment for business-to-business transactions, a sure route to reduce costs and gain efficiency. It allows consumers that trade through the Internet to sign electronically - in the form of adigital signature that is in line with the requirements of the Malaysian Digital Signature Act 1997 and the Digital Signature Regulations 1998. Its trust solutions are legally recognized under Malaysian law.

DIGICERT is proud to be the Certification Authority in many strategic projects, to name a few eGovernment, ePerolehan, Online Pharmaceutical, MyKad PKI and PKI-based Internet Banking. The launching of e-Filing Lembaga Hasil Dalam Negeri (LHDN) project in which DIGICERT was chosen to be the premier CA, marked another milestone to the healthy growth of secured e-commerce and transactions using a digital certificate over the Internet in Malaysia. Their projects are from various sectors of the economy, including manufacturing, education, technology, emerging business, professional services, healthcare, telecommunications, financial, architecture and insurance sectors.

DIGICERT provides certification management services as follows:

* Screening of the authority of the people that apply for issuance and revocation of certificates.

* Issuance, revocation and publication of certificates.

* Delivery, storage and archiving of certificates and certificates revocation list.

The end-user product of the service is a digital certificate. A digital certificate is used by an entity as a credential to provide virtual identity or other security-related functions. The entity that possesses the certificate is known as a Subscriber. A Subscriber can be an individual, an organization, a device or an individual. The credential is then used, for example, to access a website or service of a business. An organization that relies on the digital certificate as a form of identity is known as a "Relying Party." DIGICERT uses PKI-based Identity Management that has distinct entities with defined areas of responsibilities. These entities include Certification Authority (CA), Subscribers, and Relying Parties (RP). Each entity has specific roles, with associated obligations, and may have direct contractual relationships with one another or be non-affiliated. Digital certificate is stored on smartcard e.g. MyKad, USB token, floppy disk and computer hard disk.

Msctrustage.com is the second certification authority company in Malaysia to provide security services such as issuing digital certificates, establishing public key infrastructureand providing cryptographic technology to various Internet markets. Since its formation, MSC Trustgate.com Sdn Bhd, as the Malaysia's premier licensed Certification Authority and an affiliate of VeriSign Inc., an international Internet security company, has diligently geared itself to become a disciplined, market-leader and strategic provider of cutting-edge security infrastructure solutions. Today, MSC Trustgate.com is the leading provider of Internet trust and security solutions in ASEAN. Over 500 companies across industry rely on our solution for secure e-business and e-commerce.

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3 comments:

Uknow said...

3rd party certification just like our birth cert which proved that the holder of the key is who they claim to be..

Anonymous said...

Thanks !

digital signature software said...

You are right that to make a e commerce site successful and trustworthy security, privacy and reliability are key things that e shoppers are concerned about.There are number of e commerce failures due to lack of these or any of these

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