E-Auction : Types, Benefits, Fraud and Prevention

An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder. In economic theory, an auction may refer to any mechanism or set of trading rules for exchange. It is characterized by the competitive and dynamic nature by which the final price is reached. Electronic auctions (E-auctions) are auctions conducted online. There are many types of Auctions like English auction, Dutch auction, Sealed first-price auction, Vickrey auction, forward auction, reverse auction, silent auction, top-up auction and so on.


Forward auction or regular auctions are electronic auctions, which can be used by sellers to sell their items to many potential buyers. Sellers and buyers can be individuals, organizations etc. Items are commonly placed at a special site for auction (e.g. eBay.com). Buyers can continuously bid for the items they are interested in. Eventually the highest bidder wins the item. Two types of forward auctions are common. The first is a liquidate auction. Here buyers seek to obtain the lowest price for an item they are interested in. The second type is a marketing efficiency auction. Buyers wish to obtain a unique item.

In a regular auction, purchasers are allowed to place a bid on an item, which is the amount they are willing to pay in order to buy the item. The person who places the highest bid usually ends up with the item. With a reverse auction, however, the opposite is true. More specifically, the buyer advertises a need for an item or service. Then a pool of suppliers or sellers is selected. A Request for Quote (RFQ) is sent out to the suppliers. Suppliers then place bids for the amount they expect to be paid in order to perform such a service or provide such an item. Generally, the supplier who places the lowest bid will win the job or sell the item.

E-Auction replaces the conventional methods of requesting sealed paper tenders, however, it must be emphasized that success depends on at least the same market knowledge and sourcing skills as the paper-based process it replaces.


Benefits of E-auctions

Benefits to sellers

1) Increased revenues
Sellers can reach the most interested buyers and sell the things at price which equal to buyer valuation by broadening the customer base and shortening the disposal cycle time. they can eliminate the need to predict demand.

2) Better customer relationships
Buyers and sellers have more time and chances to interact with each other. Seller can gather information about customer interest and delivery more personalized content.

3) Lower transaction and administrative costs
Compared to manual auctions and liquidation, E-auctions offers lower transaction cost. Cost of selling will be lower too.

Benefits to buyers

1) Market Transparency
An electronic reverse auction with multiple, qualified bidders can be used to flush out the true market price of the auctioned items. Furthermore, this information can be used as the basis for real-time benchmarks for future sourcing projects. Auctions spark healthy competition, which can help all participants understand the true market value and identify areas where they need improvement. A buyer benefits by knowing true – often lower – costs. Suppliers benefit by knowing the market rate so they can review their own business or pricing model.

2) Opportunities to find unique items and collectibles. Items that are hard to find are auctioned regularly on the internet.

3) Anonymity. Nobody knows who are the buyer, only can see that the price is increasing.

Fraud & Prevention

There are many types of e-auction fraud. For example:
Shilling: It is a place where placing fake bid on auction items. The main purpose is to rise up the bidding price.

Bid shielding: there is some phantom bidders bid at a very high price at the start of an auction and pull out at the last minute and this will cause a bidder of a much lower price to win.

Fake photos and misleading descriptions: some seller will distort what they can truly sell. They tried to falsified facts by convey false impression of the item.

Selling reproductions: sellers sell something that claims are original but actually it is a reproduction.

Loss and damage claim: buyers claim that they did not receive an item or they received it in a damage condition and thus ask for refund. They might be trying to get a freebie.

Other fraud: sale of stolen goods, use of false identities, providing false contact information, selling the same item to several buyers and so on.

From the above statements, it is important for everyone to prevent e-auction fraud. There are some ways to be taken to prevent fraud:
1)Become familiar with the auction website. Look into the websites protection policies. Never assume you are protected from auction fraud.
2)Before placing a bid, learn as much as you can about the seller. If you can’t find anything out about the seller, than avoid doing business with them. Never fall for promises of better deals by moving away from the original auction website.
3)Never ever give out your social security number, drivers license number, credit card number, or bank account information until you have thoroughly checked out the seller and the escrow service.
4)Always save 100% of the transaction information. You’ll be glad you did in the event your case makes it to court.
5)If after the sale you feel the item/payment should have been delivered already, try to work it out with the seller/buyer. If at that point you feel that fraud is involved, immediately contact your state attorney general’s office and the FTC at http://www.ftc.gov/


Related links:

1)http://en.wikipedia.org/wiki/Auction
2)http://en.wikipedia.org/wiki/Forward_auction
3)http://www.wisegeek.com/what-is-a-reverse-auction.htm
4)http://www.finance.gov.tt/documents/172.pdf
5)http://www.esourcingwiki.com/index.php/E-Auctions_in_Sourcing#Benefits_of_online_auctions_.E2.80.93_Suppliers
6)http://www.crimcheck.com/background-check-news/whats-internet-auction-fraud-and-how-do-i-prevent-it

Electronic Payment


Electronic payment (e-payment) is any digital financial payment transaction involving currency transfer between two or more parties. It is an electronic payment device that is used in modern times. This has payment by via net possible to businesses, banks and citizens. However, it is important that when you are talking about e-payment you should know that they are connected e-Business and moreover, the online payment has become one of the solutions to businesses.

When it comes to payment options, nothing is more convenient than e-payment. You do not have to write a check, swipe a credit card or handle any paper money; all you have to do is enter some information into your Web browser and click your mouse. It is no wonder that more and more people are turning to e-payment as an alternative to sending checks through the mail.

Methods and types of electronic payment
An e-payment is any kind of non-cash payment that does not involve a paper check. Methods of e-payment include credit cards, debit cards and the Automated Clearing House (ACH) network. The ACH system comprises direct deposit, direct debit and electronic checks (e-checks).

For all these methods of e-payment, there are three main types of transactions:
1. A one-time customer-to-vendor payment is commonly used when you shop online at an e-commerce site, such as Amazon. You click on the shopping cart icon, type in your credit card information and click on the checkout button. The site processes your credit card information and sends you an e-mail notifying you that your payment was received. On some Web sites, you can use an e-check instead of a credit card. To pay by e-check, you type in your account number and your bank's routing number. The vendor authorizes payment through the customer's bank, which then either initiates an electronic funds transfer (EFT) or prints a check and mails it to the vendor.

2. You make a recurring customer-to-vendor payment when you pay a bill through a regularly scheduled direct debit from your checking account or an automatic charge to your credit card. This type of payment plan is commonly offered by car insurance companies, phone companies, and loan management companies. Some long-term contracts (like those at gyms or fitness centers) require this type of automated payment schedule.

3. To use automatic bank-to-vendor payment, your bank must offer a service called online bill pay. You log on to your bank's Web site, enter the vendor's information and authorize your bank to electronically transfer money from your account to pay your bill. In most cases, you can choose whether to do this manually for each billing cycle or have your bills automatically paid on the same day each month.

Benefits of Electronic Payment

1. E-payment is very convenient for the consumer.
In most cases, you only need to enter your account information, such as your credit card number and shipping address once the information is then stored in a database on the retailer's Web server. When you come back to the Web site, you just log in with your username and password. Completing a transaction is as simple as clicking your mouse. All you have to do is confirm your purchase and you're done.

2. E-payment lowers costs for businesses.
Low set-up and transaction fees. The more payments they can process electronically, the less they spend on paper and postage. Offering e-payment can also help businesses improve customer retention. A customer is more likely to return to the same e-commerce site where his or her information has already been entered and stored.

3. No risks.
When processing the order, you can be sure, that the order has been paid for. Your credit risks are thereby significantly reduced.

4. It is simple.
It is easy for customers to pay with e-payment. They only have to use their Solo Internet codes to approve the pre-filled payment order and the transaction is done!

5. Speed.
Confirmation of the payment made by customers reaches the organization in moments.

6. In addition, below are some of the points of benefits of Electronic Payment:
(a) Easy to integrate into the merchant web site.
(b) Comprehensive reporting tools provided via the e-payment web site with secure log in.
(c) Ability to acquire a merchant account with multiple banks.
(d) 24-hour support line.
(e) Outsourcing of security means less reason for merchant site to be attacked.

Concerns about Electronic Payment
1. Identity theft. The main drawbacks to e-payments are concerns over privacy and the possibility of identity theft. Fortunately, there are many safeguards available to protect your sensitive personal information from falling into the wrong hands. You can defend yourself against identity theft by using virus protection software and a firewall on your computer. You should also make sure that you send your credit card information over a secure server. Your Internet browser will notify you when a server is secure by showing a lock or key icon. In addition, the URL on a secure site is usually designated by the prefix "https" instead of "http." Retailers do their part by using data encryption, which codes your information in such a way that only the key holder can decode it.

2. Privacy concerns aside, some people simply dislike making e-payments. They find the setup too time-consuming and do not want more logons and passwords to remember. Others simply prefer the familiarity of writing checks and dropping envelopes in the mail. For some people that do not have the basic computer skill, there mind be a problem for them to do e-payment as well. Regardless of these concerns, e-payment will likely continue to rise in popularity.

3. There is a great risk involves in the theft or losing of the smart cards. In case the cards fall in unsafe hands, there is a danger of the expenditure of your entire bank balance. There are measures to inform the concerned authorities about the loss of the card. But, the time between losing the card and informing the authorities is critical. Unauthorized users may carry out transactions in your name during this period of time.

CONCLUSION:
This was not to discourage you from taking to electronic payments although there are some disadvantages of e-payment. It was rather to make you aware of the disadvantages of electronic payment systems. While we are moving towards a paperless environment, we are inviting issues related to electronic security.

With all the benefits of e-payment, it is no wonder that its use is on the rise. E-payments grew as payment by check declined, which means that e-payments are replacing checks.

Related Links:
1. http://communication.howstuffworks.com/electronic-payment.htm
2. http://star-techcentral.com/tech/story.asp?
3. http://ezinearticles.com/?Disadvantages-of-Electronic-Payment-Systems&id=2003183

A discussion on E-learning offered in Malaysian universities: Pros and Cons from the students perspective

Electronic learning (or E-Learning) is a term for all types of technology-enhanced learning (TEL), where technology is used to support the learning process. Often the medium of instruction is through computer technology, particularly involving digital technologies. E-learning has been defined as "pedagogy empowered by digital technology". In some instances, no face- to- face interaction takes place.

E-learning is used interchangeably in a wide variety of contexts. Lately in most Universities, E-learning is used to define a specific mode to attend a course or programmed of study where the students rarely, if ever, attend face-to-face for on-campus access to educational facilities, because they study online. Universities which provide online degrees involve more and more electronic facilities to give their online students fast and qualified assistance.

There are several benefits and challenges to E-learning. Here are some pros and cons from the students’ perspective.

Pros:
(a) All of students’ class materials, assignments, lectures, quizzes are made available by students’ instructor online. This benefit is particularly advantageous for those of students who have ever lost class documents. Now students can go back to the class webpage (eg: utar called it as wble) and print out copies whenever they need them. With an e-learning course, students can also review assignment details and lecture materials any time.

(b) Students can access the information online from any internet-ready computer. Non-traditional students, for examples those with full-time jobs and/or those with children and other family priorities, will enjoy this flexible learning environment that allows them to dedicate time and attention to their day-to-day responsibilities and still be successful students.

(c) Support different learning styles (using flexible learning materials).
It accommodates multiple learning styles using a variety of delivery methods geared to different students and is more effective for certain learners.

(d) Encourage anytime, anyplace access to course materials.
24/7 accessibility makes scheduling easy and allows all the students access to the e-learning site (eg: wble) anytime. This on-demand access means learning can happen precisely when needed.

(e) Fosters greater student interaction and collaboration
Increase opportunities for student participation, encouraging less confident students to take part. Students can have better interaction and discussion in the forum. The online environment is far easier (and often more comfortable) to work in since students do not have to be face-to-face.

(f) Travel time and associated costs (parking, fuel, and vehicle maintenance) are reduced or eliminated. Students no need purposely go to universities to get some information.

(g) Overall student costs are frequently less (tuition, residence, food, transportation) if compare with offline learning.

(h) Fosters greater student or instructor contact. This can facilitate the communication between students or promoting peer group support. This can also improve communication with course tutor and teaching assistants.

(i) Enhances computer and Internet skills. By having E-learning, students must have some computer and internet skills to make our learning process successful.

(j) Provide self-directed and self-paced learning, allowing students to keep track of their own progress.

(k) Promote student engagement (using interactive learning materials), improving learner motivation and satisfaction.

(l) Give direct access to relevant and up-to-date information.

(m) Alternate and complementary ways of learning often help to facilitate students’ understanding.

(n) Improve universities of course materials.

(o) Students can do preparation of future topics, and revision of previous topics.

(p) Increase the accessibility of information and course materials to students with disabilities.

Cons:
(a) Large classes are more challenging to teach online than in the classroom. In most cases, 15 students are the largest number of students that an instructor can accommodate within an online class.

(b) Lack of face-to-face communication with lecturers and tutors contribute lack of understanding between students and lecturers or tutors. While a lecturers or tutors cannot easily feel a student's demands, interests and motivations, a student can simply be lazy being non-motivated enough and having free time schedule for his or her E-learning. This may result a low scope of the student's knowledge and the lecturers' or tutors’ accusation in lack of proficiency.

(c) Next, online classes, conferences and discussions are limited in time and totally exclude emotional interactivity. Though some universities which provide online courses and give online degrees evolve voice communication through networking technologies but there is still lack of gestures, vivid dialogue and feeling of students’ interlocutor's presence.

(d) Of course, less motivated employees will have difficulty dealing with the lack of structure in a self-paced E-learning program. Deal with that issue by scheduling time off for your employees so they can complete the assigned module. Also consider setting up an area that's quiet and conducive to learning, so workers can focus on their coursework.

In conclusion, like any form of teaching, E-learning requires various resources to be developed successfully. Things to keep in mind is E-learning does not have to be the only way of students course is delivered. It is often E-learning is delivered through "blended learning", in which E-learning is used to complement traditional educational methods. Besides that, E-learning could be a large or small part of students’ course.

E-learning has been becoming more and more popular among students living in Malaysia. There are pros and cons on e-learning studies. So, there is no good or bad on E-learning studies, but by having E-learning, there are much more benefits if compared with the disadvantages. As a students, need to make good use of the E-learning that provided by universities.

Related Links:
1. http://garts.latech.edu/tamaram/elearning/page2.htm
2. http://www.worldwidelearn.com/elearning-essentials/elearning-benefits.htm
3. http://www.nottingham.ac.uk/elan/getting_started/benefits
4. http://en.wikipedia.org/wiki/Electronic_learning

Corporate Blogging: A new marketing communication tool for companies

BLOGS, defined as web pages that serves as a publicly accessible personal journals have been attracting media and public eye for the last few years. The amount of registered blogs is huge and still increasing. Such phenomenon, appreciated and popularized by many internet users, has also been regarded in literature as innovative communication tool for business. That is why the new term has been coined – corporate blog.

Corporate blog is a weblog published and used by an organization to reach its organizational goals. The purposes of blog usage can be grouped in three fields – brand building (include leadership), customer service (include product development) and promotion (include sponsorship and advertising).

Corporate blogs have some unique features which make them perfect alterative or upgrade to typical corporate web pages which are usually exemplified by minor usage of user generated content – i.e. the communication is one sided or asymmetric and the users do not have many opportunities to provide company with valuable information, not mentioning about the possibility of having on-line dialogue with company’s employees and other clients.

Bellow are the types of corporate blogs:
1. Leadership corporate blogs
in which particular person from company is thoroughly chosen to represent the company not only for brand building, but also for presenting company’s views on various aspects. Such blogs are mainly used by companies which are market leaders.

2. Group corporate blogs
in which all employees have right to participate in the development of company’s blog. In such case, company uses only one blog, which is usually incorporated within the structure of company’s corporate web site and the blog has many co-authors.

3. Corporate blogs platform
consisting of many blogs written by employees or company’s business partners. Such blogs can promote particular individuals as specialists in given fields and are often used as customer service support.

4. Promotional blogs
such as sponsored blogs, advertising and contest blogs where the leading role is played by product, event or other marketing action, not by an author.

Corporate blogging provides a way for companies and readers to meet on common ground and discuss ideas, products and services in the hopes of building an audience that can become customers. A corporate blog provides a cost-effective alternative to having a website. For small and medium sized business entrepreneurs without the time and the means to set up a website, corporate blogging offers an inexpensive tool to herald the company's presence on the powerful Internet.

Corporate blogs provide small and medium sized businesses with an avenue to share their expertise and knowledge with a bigger audience. Both online and offline small and medium sized businesses can use blogs to take their products and services to a wider audience increasing web traffic and boosting sales. The fact is corporate blogging is fast becoming a sustainable marketing strategy for any online marketer. There are numerous ways a business can benefit from a blog.

An effective corporate blog can help give a human face to a business. Blogs bring a personal dimension to the web. Blogs make business sites more personal. Since blogs are updated by individuals, the "voice" of the blogger will resonate through. This will assure potential customers that there are real people behind the blog engaging them in real conversations. Blogs can be opinionated, informative, at other times infused with humor thus eliciting better response from target audience.

A corporate blog if used productively can improve customer service. It provides instant customer feedback through comments. It allows one's audience to comment on a post and create a dialogue with them. A blog can act as a question and answer forum. Customers can post questions and receive instant replies. An effective corporate blog functions as a central knowledge base of articles, tutorials, product development status, and other relevant product or service information. This is good customer service.

A corporate blog keeps an archive of older posts organized by date and categorized by topic. This gives the target audience easier access to information. With corporate blogs, it is also easy to add new information on a regular basis. Frequent updates in the form of fresh new posts mean visitors will have all the reasons to keep coming back thus building loyal readers and best potential clients.

A corporate blog can increase the chances of prospective clients to visit a company's website. For a start, visitors to a corporate blog can be redirected to the company's main site through links and special offers. Use of relevant keywords and popular links to specific sales pages improve search engine ranking of both the business blog and the main website. Just like the main website, top search result rank equals traffic. With more and more people turning to the all-powerful Internet to search for products and services, it is essential for small businesses to be easily crawled by search engines. Since search engines thrive on new content, the more likely the search engines are going to visit the blog and share it with the world.

Regularly posting valuable content on a corporate blog builds company credibility and creates sound business reputation. A corporate blog can help project a company as an expert in a chosen business area. Customers feel more comfortable transacting business with a reputable company.

A corporate blog can be an avenue to introduce company products or services. Ideally, a blog is not about selling. A blog can be used to mention new products or services and direct visitors to the company's main website in the process generating more sales. Interestingly, several advertising programs such as Google Adsense allow companies to monetize their business blogs and generate extra revenue.

However, a corporate blog is not urgent but important for small and medium sized businesses. A corporate blog alone is not enough to market a company product or service. But it is good investment for startup businesses to have conversations with customers and prospective clients. Corporate blogging is an effective way to start conversing with visitors interested in ones products or services but it is in no way to be viewed as a standalone strategy. Yes, corporate blogging can do wonders. But it is not going to work on its own. A corporate blog is most effective when it is used in conjunction with other online communication tools such as e-mail, press release, pay per click, company websites, to name a few.

Setting up and maintaining a great corporate blog that visitors will find useful and relevant is just like having an effective built-in public relations staff that will spread the word about the business.

Starting a business blog is easy but transforming it into a marketing tool that drives traffic and sales to a business takes time, dedication and consistency.

15 Most Popular Corporate Blogs (Technorati ranked) – May 2008
No.1 Google – Authority: 8492
No.2 Adobe – Authority: 1797
No.3 Flickr – Authority: 1744
No.4 Facebook – Authority: 1478
No.5 Yahoo! Search – Authority: 1130
No.6 Dell – Authority: 799
No.7 Digg – Authority: 641
No.8 LinkedIn – Authority: 591
No.9 Ask – Authority: 364
No.10 General Motors – Authority: 364
No.11 Yahoo! – Authority: 297
No.12 Delta – Authority: 252
No.13 Kodak – Authority: 105
No.14 Monster – Authority: 73
No.15 Boeing – Authority: 67

Source: New PR Wiki, provides the listing of corporate blogs


Related Links:

E-government in Malaysia : Its Implementation So Far and Citizen's Adoption Strategies

E-government is a short form for electronic government. E-government is also known as e-gov, digital government, transformational government and lastly online government. Basically, e-government is the use of technology to enhance the access to and delivery of government services to benefit citizens, business partners and employees.The local, state and federal government set up a central website where the public can find the public information, download government forms and contact government representatives. It involves computerized and automation of existing paper-based procedures. E-gov aims to make the interaction between government and citizens (G2C), government and business enterprises (G2B), and inter-agency relationships (G2G).

The implementations of e-government in Malaysia are:
a) Generic Office Environment (GEO)
b) Electronic Procurement (eP) Project
c) Human Resource Management Information System
d) Project Monitoring System (PMS)
e) Electronic Services Directory (eServices)
f) Electronic Labor Exchange (ELX)
g) E-Syariah

a. Generic Office Environment (GEO)
The goal of GEO is to introduce a fully integrated, distributed and scalable office environment that leverages the use of multimedia information technology. This project is to have an effective and efficient communication among the workers, allowing collaboration across the workers within the organisation and to ensure the right information reaching the right person in a timely manner.


b. Electronic Procurement (eP) Project
The aim of eP is to re-engineer, automate, and transform the current procurement system. Electronic procurement covers central contract, tender, and direct purchases. Besides, the use of eP is save time, money and encourages the electronic and joins K-economy.

c. Human Resource Management Information System (HRMIS)
HRMIS provide a single interface for government employees to perform human resource function effectively and efficiently in an integrated environment. It standardizes human resource processes for federal, state, statutory body and local authority services. HRMIS is not just record keeping but it also provide transactional functions such as employee selection, recruitment, leave application and loan processing.

d. Project Monitoring System (PMS)
PMS create a mechanism that monitors the project implementation throughout various government agencies and statutory bodies. Besides, it provides a platform to exchange idea and to demonstrate best practices in information management and communication services. PMS consist of 3 services which are Application Services, Data Services and Communication Services.
e. Electronic Services Directory (eServices)
It is a pilot project which allows the Malaysian citizens to engage in transactions with government and utilities payment such as telephone and electricity bills, police summons, Road and Transport Department Services and so forth. Besides, it is accessed through multi channel service delivery such as Internet and kiosks machine.

f. Electronic Labor Exchange (ELX)
ELX aim is to improve the mobilization of human resources and optimize work force utilization through systematic matching of job seekers to job vacancies. Besides, it also enables the Ministry of Human Resources (MOHR) to be one-step centre for labor market information that will be accessible to the public.

g. E-Syariah
The main aim of e-syariah is to implement the quality of service in syariah courts. Basically, it enhances Islamic Affairs Department’s effectiveness through better monitoring and co-ordination if its agencies and improves the management of its 102 syariah courts. E-syariah application consists of Syariah Court Case Management System, Office Automation System, E-syariah Portal, Syarie Lawyers Registration System and Library Management System.
* The above is adopt from an article wrote by Mohsin bin Haji Ahmad
Citizen’s adoption strategies
a) Customer satisfaction
E-government is able to increase customer satisfaction. Nowadays, customer is able to solve their inquiry and also enquiry through online government services. Whatever public information customer is able to obtain through the website and they don’t need to make a call to the office. Everything can be done online.

b) Service quality
Online service quality for e-Government could be measured in terms of quality of content provided on the website. The example would be the speed of responding to citizen’s query with a solution to it. Besides, there is also telephone and fax number of the personnel to whom the citizen might want to interact with about other mean if necessary.

c) Website design
The design of online government could build the relationship with the visitor and enhance their experience. This is due to the personalization of websites and customization of product offerings. Basically, it give visitors a sense of control and participation.

Related Links:
1.
http://webopedia.com/TERM/E/e_government.html
2.
http://en.wikibooks.org/wiki/E-government/Definition
3.
www.intanbk.intan.my/psimr/articles/Article1%20-%20Full.pdf

Review a local, transactional e-commerce site

Electronic Commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. People who shop online are most familiar with transactional e-commerce site. A transactional site may be an electronic storefront for a brick-and-mortar retailer or a catalog business, like Lands’ End, or a manufacturer showroom for those wishing to sell directly to the public like Dell Computer. Transactional sites conduct full “end-to-end” transactions via the website, allowing customers to search for, order, and pay for products online as well as allowing them to contact the company for after-sales service. The most sophisticated sites create efficiencies by integrating the transaction process with back-office systems such as accounting, inventory, sales and others like Amazon.com.

http://www.dell.com.my/ is one of the local transactional e-commerce sites. Dell was founded in 1984 by Michael Dell on a simple concept, by selling computer systems directly to customers, could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. Dell evolving business strategy combines the revolutionary direct customer model with new distribution channels to reach commercial customers and individual consumers around the world.

The way people connect and communicate is changing, and changing the world. A truly globalized information technology infrastructure and those who build, run and use it are creating a new era — the Connected Era. Already, IT connects communities, governments and businesses to one another and to a storehouse of information larger than we can imagine. In the Connected Era, these trends will only accelerate. While the future of the Connected Era will be shaped by many forces, Dell believes four inevitable priorities will define the next stage of technology which are regenerating, simplifying, listening and connecting.

In Dell website, consumer may from the Store welcome page, start by clicking on the icon for the particular brand and system type which are interested in. If the customer unfamiliar with the product line, can select "Learn More" to connect to online product catalog and get more detailed information about each of the system families listed. Then, proceed as directed.

Dell provides varieties of products and services. After choosing a system type of interest on the Store welcome page or after selecting "Continue", on a product page in Dell online catalog, click on one of the systems listed for the brand of interest. Dell also provides comparison features. Customer can select few models and made comparison based on the price, capacity and so on to help they consider which product most suitable for them.

After made up your mind, customer lick anywhere on the system's description to begin customizing own system. Dell’s systems are sorted by key attributes such as desktop type (e.g., mini-tower, mid-size, low-profile), processor type, and processor speed. Prices for systems, as they have been configured by Dell, are shown to help guide customer selection. But system price can vary greatly from that displayed based on the component selections make when customizing.

After customized, customer can review the order and able to view the full details including total cast and tax. Then customer needs to confirm whether the billing and shipping address are the same. The checkout page consists of 3 steps: delivery information, payment information and order information. Once the customer provide the information requested then can submit order to finalize the purchase.

Of course, the security and privacy of order information always are the main issue to the consumer. At Dell, consumer right to privacy and data security is a primary concern. That's why, when visit to dell.com, they help you maintain control over your personal data on the Internet. Dell only asks for specific types of personal information that will enable to enhance the site, to assist with purchase and technical support issues. It is completely optional for customer to participate. Dell only uses personal information for specific purpose. The information provided will be kept confidential and used to support customer relationship with Dell.

Related Links:
1. http://www.export.gov/sellingonline/typesofsites.asp
2. http://www1.ap.dell.com/content/topics/global.aspx/about_dell/company/history/history?c=my&l=en&s=corp
3. http://www1.ap.dell.com/content/topics/global.aspx/about_dell/company/connected_era/connected_era?~ck=ln&c=my&l=en&lnki=0&s=corp
4. http://www1.ap.dell.com/content/topics/topic.aspx/ap/topics/storeinfo/en/howtobuy?c=in&l=en&cs=inbsd1

The application of pre-paid cash card for consumers

Prepaid cash cards look like credit and debit cards and they offer the same ability to purchase products and services but with a crucial difference – people can only spend the balance that has been preloaded onto the card. This means there is no risk of running into debt as it has no credit or overdraft facility.

Customers will be give a Pin number when their purchase a card, and once money has been credited, it can be used in the same way as a debit or credit card – for high street, online or telephone purchases, as well as cash withdrawals from ATMs.

Money can be loaded onto a prepaid cash card by cash at a bank, Post Office, at Payzone or PayPoint terminals or via a bank transfer. However, not all prepaid providers offer all of these loading options, so customers need to bear this in mind when comparing deals as some are more flexible than others.

The application of pre-paid cash card for consumers are stated below:
(i) Buying petrol and groceries at petrol station


(ii) Pay bills


(iii) For people who wish to use foreign currency on a holidays.


(iv) Withdrawn money from ATMs


(v) Internet shopping


(vi) For people who have a poor credit rating or a history of bad debt, it is difficult for them to get a credit card. So, it is another choice for them to apply prepaid cash card.


(vii) Top up mobile phone


The advantages of using prepaid cash card:
(a) Easy to Get, Easy to Use
There is no credit check and no bank account required. When you carry a prepaid card, you can leave your cash at home and enjoy some of the benefits of a bank account without actually having one.

(b) Easy to pay bills and manage expenses
No more waiting in line for money orders. Use your card to pay bills and manage your expenses easily with your statement and online financial tools.

(c) Availability
There are no credits checks, which mean you can get a card without worrying about your credit history. All prepaid card providers will carry out an identity check to confirm you are who you say you are.

(d) Control
Prepaid cash cards are an ideal way to budget for yourself or help to manage your children’s spending. Like a credit card you get a full breakdown of spending on the card so you can see what has been purchased, who from and when.

(e) No debt risk
With a prepaid cash card there is no chance of spending too much as you are limited to the amount you put on your card.

(f) The card for travel
Prepaid cash cards are a good option if customers are going overseas. They are popular with students heading off on gap years and children who go abroad on school trips as parents can load them up.

In conclusion, with a prepaid cash card, it makes our life easier.

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